It should be of a certain shape and size to match other app icons on the user's smartphone screen. However, the requirements for the application logo are stricter. It is easy to scale to be used in various marketing and corporate activities. Such a logo is a vector element, which can be of any shape and type. The company logo is usually of a higher level (after all, sometimes a business manages a few different products and services). Of course, there is something in common, but the difference is significant: in the approach to work, in tools, in the design process, and, therefore, in the criteria of success.Ĭlick here if you want to know more about minimalism in app design and the role it plays. Some mistakenly confuse the app logo (icon) with the company one. That’s why it's not enough to create an app logo with an appealing design - you need it to reflect the nature of your mobile program and convey your message to users visually (after all, your application carries a certain idea, right?) And this small picture should visualize the essence of your digital product in the best way - be your brand "face", so to say. What is the "Application Icon"?īefore deciding how to make a good app icon, it would be nice to understand what it is, an icon for a mobile application, to begin with.Īctually, we’re talking about a tiny symbol, a miniature picture, which personifies your service in App Store and Google Play, as well as on the user's device. Enjoy our article, for we’ve illustrated all our tips with bright image examples so that you don’t have to guess what we’re talking about - you can see it. Okay, there are a few simple secrets, and we don’t mind sharing them with you. On the other hand, an ineffective, boring logo results in reduced app competitiveness.īut how to design an app logo? What to consider to get the desired result? How to avoid failure? In the end, the user will interact with it on an ongoing basis, he'll see it every time he opens your mobile program.īy creating a beautiful, recognizable, capacious graphic symbol, you increase your chances of success. So you should do your best to make an app icon unique, memorable, and eye-catching. The application logo seems to be an insignificant detail, but it is this detail that invites our attention in the very first seconds.
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